Fatima Hasan

Founder & CEO

Fatima Hasan, founder and CEO of Zaaviay has a strong passion for fashion and love for Pakistan’s traditional craft with sensitivity to Pakistani culture. She has over 15 years of work experience in the national and multinational corporate sector. Fatima has an MBA from IBA and another MBA from IMD, Switzerland. Fatima envisioned Zaaviay as an affordable women luxury brand that embodies elegance, accessibility and unique perspectives. Zaaviay is inspired by Pakistan’s art, culture, craftsmanship and inclusivity. The brand embodies her personal style and sensibility which she brings to life with her qualified and experienced team of designers and seasoned craftsmen.









Ramsha Naseem

Senior Designer / Design Coordinator

A screen print and embroidery enthusiast with a Bachelor's degree from Asian Institute Of Fashion Design. Ramsha is a senior member in the team with strong eye for details and plays a pivotal role in the bridal team. She is a music lover and an avid reader.








Zahra Behram


Zahra graduated from Asian Institute Of Fashion Design with a print and embroidery major. Her design skills and strong aesthetic sense makes her a very dedicated designer with her creative flair and artistic ability. Zahra is a self-taught artist and also has a passion for photography.








Arzum Omar


Arzum graduated from Indus Valley School of Art and Architecture, as a print design major. Arzum has a strong sense of colour and eye for detailing. Her highly developed sketching skills add innovation and creativity to the luxury pret team. She is a cycling enthusiast.








Naba Alam


Graduated with a Bachelors Degree in Fashion from the Asian Institute of Fashion Design, Naba expresses her creativity through fashion illustrations and likes experimenting with new cuts and colors. Naba travels frequently and is a shopaholic.








Muhammad Arif

Senior Computer Aided Designer CAD

Muhammad Arif has over 30 years of experience in CAD for screen and digital printing and has worked with leading fashion house of Pakistan. Muhammad Arif is a core member of the design team. He is an avid reader of Islamic studies.








Shiraz Salim

General Manager Operations


Shiraz is a fashion designer with a bachelors degree in fashion designing and an MBA. He has over 13 years of experience working with leading brands. He is an able designer and a hardcore production professional with  expertise in complete supply chain management and cut-to-pack operating methodology. He is a foodie and travelling enthusiast.






M.Hassan Farooqui

Manager Logistics

Hassan is a Bachelor from SIMT University of Karachi, Pakistan with a Degree in Bachelor of Commerce. He and his team, relentlessly supervises the movement and distribution of stock to ensure timely delivery to Zaaviay’s valued customers.  He is a foodie, movie buff and a traveler.








Zaeem Ahmed

Chief Financial Officer

Zaeem has an MBA from Iqra University and has over 10 years of experience in Finance and Accounting from various reputed organizations. Zaeem and his team play a pivotal role in planning, budgeting and financial risk management. He has strong knowledge of the Country’s regulatory framework including taxation and corporate law. He ensures that Zaaviay strictly operates within the regulatory framework laid down by the Government of Pakistan. He is a passionate cricketer and an avid reader.







Hala Tirmizi

Senior Manager Sales

Hala Tirmizi is a Bachelors of commerce from Karachi University, she has substantial experience in Sales and also has overseas experience .
Hala is enthusiastic, thrilled to explore new opportunities & ready to face challenges.







Ramsha Zohaib

Sales Manager

Ramsha is a graduate from Karachi University in international relations. She is an experienced professional with substantial experience in sales and client management. Her experience and consumer understanding provide Zaaviay with a cutting edge advantage in client acquisition and retention. Ramsha manages a team to ensure ultimate client satisfaction. She is a movie buff and a music lover.







 Abdul Moiz

 Manager Retail

 Abdul Moiz has a Bachelors of Commerce   from Karachi University. He has more than 7   years of experience in sales with leading   brands. He likes to socialize and is a music   lover.









Rabia Uzair

Director Research and Content Creation

Graduated from Greenwich University, she has 5 years of work experience in the broadcasting industry. Rabia is responsible to carry out various research projects relating to Zaaviay's future expansion . Her experience of media substantially influences creation and execution of content on social media. Rabia has a strong insight of fashion, she is also a freelance designer.








Bilal Imran

Digital Marketing Manager

Bilal graduated from SZABIST in MSPM Project Management. Bilal has diversified professional experience in Digital Marketing. Bilal is a travel enthusiast and likes to travel the world.








Roha Baig 

Marketing Executive

Roha Graduated from Durham University, United Kingdom in MSc International Business. Roha has diversified professional experience. Roha likes to travel and explore different cultures. She enjoys reading autobiographies and is currently learning to play violin.