Fatima Hasan, founder and CEO of Zaaviay has a strong passion for fashion and love for Pakistan’s traditional craft with sensitivity to Pakistani culture. She has over 15 years of work experience in the national and multinational corporate sector. Fatima has an MBA from IBA and another MBA from IMD, Switzerland.
Fatima envisioned Zaaviay as an affordable women luxury brand that embodies elegance, accessibility and unique perspectives. Zaaviay is inspired by Pakistan’s art, culture, craftsmanship and inclusivity. The brand embodies her personal style and sensibility which she brings to life with her qualified and experienced team of designers and seasoned craftsmen.
When Fatima envisioned Zaaviay, giving back to society was always part of the plan. Zaaviay is committed to women empowerment and inclusivity by providing employment and learning opportunity with a strong focus on e-commerce and digitalisation of businesses.
Fatima’s parents, Mr Shamsul Hasan, Chairman Zaaviay and Mrs Seema Hasan, Director. invested in Fatima’s visions. Mr Hasan was an Ex Deputy Governor of State Bank of Pakistan (Central Bank) and was directly responsible for development of industrialisation in Pakistan. He strongly believes Pakistan can only prosper through small and medium enterprise and upscaling it’s labour force to the next level to compete with the developed world.
Zaaviay believes in building long-term relation with its consumers and strong ethics and values define the brand. The holistic consumer experience, offered by Zaaviay provides a lasting impression, on desires, and aspirations of the Pakistani women who have a keen sense of fashion and an eye for quality.