Zaaviay as an affordable women luxury brand that embodies elegance, accessibility and unique perspectives. Zaaviay is inspired by Pakistani art, culture, craftsmanship and inclusivity. It is primarily an online store started in July 2019 with first store opened in Karachi in Feb 2020.
Zaaviay launches its bridal couture Zehnaseeb which narrates the tales of our eastern heritage encompassing modernity and tradition, exquisitely handcrafted with rich craftsmanship bringing together quintessential outfits for the bride.
The collection is crafted with zardozi work composing heritage inspiration with geometrics, floral and figurine motifs on various canvases, designs are constructed in contemporary yet conventional silhouettes to make a perfect bride.
The collection comprises of 12 Heavy bridals with variations in cuts like front open kalidar with lehanga, Lehanga choli ,heavy kalidar with Dhaka pajama, knee length shirt with gharara, angrakha with panelled gharara, straight shirt with shalwar and pishwas with churidar.
There are so many variations that its difficult for a person to choose one from it ,as a blogger personally I feel there are so many beautiful colours with intricate hand embroidery techniques which appeals a consumer, whereas in another brands or design houses its very difficult to have so many options in collection in terms of colors and cuts.
The best part about Zaaviay is that they customise the color, cut and design aesthetics according to the customer preferences and budget. The ease which brand provides is that to clear the confusion of a customer ,appointments are set with the head of design and client can clear their queries with the design head and can discuss the preference in the design.
Apart from the bridals, the heavy formal collection is also launched with the name of Zehnaseeb which comprises of 12 articles, including gowns, maxis, straight shirts, pishwas and long jacket with pure fabric and rich hues with intricate hand embellishments perfect for the wedding festivities.
My personal favorite from the bridal collection are:
Its a glorious panelled kalidar frock with eye catching cherrypick raw silk with heavily adorned embellished flare on the hem with an intricate embellished bustier, its inspired by the indigenous motifs inspired by Mughal figurative imagery of historical architecture.
A stunning marigold yellow kalidar frock. It is hand embellished with hand crafted chattapati on sleeves and heavy embellishment on neckline with beautiful sage green color.
This deep crimson, twirl worthy lehanga choli is an excellent example of Zaaviay’s craftsmanship. The mehrabs and floral motifs are enriched with zardozi handwork and the lehanga is underlined by dull gold crushed tissue and tassels.
These are beautiful masterpieces for bridals with rich hand embellishments, different color combinations and heavy detailed hand embellishments makes a perfect day for a bride.
The most favorite from the Heavy formals are:
Its a vibrant rust hue of the heavily flared kalidar enhancing the detailed handwork of gemstone, zardozi and sari composed damask and jewellery motifs on the neckline, daman and sleeves.
A straight long plum, mughal inspired mehraab motif on daman and duppata enhanced by the fine craftsmanship of aari,dabka and mirror work.It is enriched with olive green net duppata with embroidered borders and overall chan and booti.
A contemporary raw silk front open jacket featuring stunning zardozi handwork in rich gold hues with accent of olive green Resham with alluring handwork featured on the front open jacket, with a modish arabesque jaal and fi-nished with magnificent floral motifs on both sides.